Raised in Memphis, TN, Shelby Baldock has worked for the GRAMMY's and toured with the North Mississippi Allstars, creating music videos, documentaries, and concert films. In 2010, Shelby also established Piano Man Pictures, a Memphis-based arts collective that supports and produces local film, music, and theatre. He has continued to work around the world with clients such as The Recording Academy and CreatorUP, producing creative content, shorts and documentaries. In 2019, Shelby was the lead story editor for the largest global 360 VR broadcast in history with the Special Olympics World Games in Abu Dhabi, which has been seen by nearly half a million people around the globe.